CRM Campaign Manager (Salesforce)

Cape Town, Amsterdam, EMEA (Remote)

Yoco is on a mission to help the businesses of tomorrow get started, and get paid – be a part of the team that changes financial services in Africa. Curious. Data-driven. Purposeful. Sound like you? It sounds a lot like us too.

We are an African technology company made up of over 300+ team members globally. All with a bias for boldness, and a passion for simple, progressive solutions. We operate as a distributed company with growing global talent hubs and will accept applications from Africa, Europe, the UK, and the Middle East.

We are looking for a highly driven and experienced CRM Campaign Manager with a strong campaign management background. In this position, you will develop and enhance our CRM Campaign marketing, work cross-functionally to grow the subscriber base and maximize LTV.

We are looking for someone with experience using Salesforce Marketing Cloud (SFMC), who is driven by data, passionate about the customer experience across the entire lifecycle, and who possesses deep expertise in owned channel integration and management.

 

 
ROLE | WHAT YOU WILL BE DOING?
 
Key Responsibilities:
  • Run our customer lifecycle campaigns for merchant onboarding and retention. Monitor and maximize customer lifetime value strategies ensuring maximum profitability and retention.
  • Plan, develop and execute cross-channel CRM campaigns leveraging email, sms, instant messengers and in-app messaging.
  • Continuously conduct A/B tests and analyse results to garner insights to improve engagement, conversion rate, and customer loyalty.
  • Analyse campaign results and give recommendations. Weekly reporting and campaign forecasting.
  • Work closely with all departments (Product, BI, Marketing, Operations
                                             
IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?
 
Key requirements to perform responsibilities:
 
  • At least 5+ years of technical experience in CRM (preferably Salesforce Marketing Cloud) - financial industry preferred. 
  • A relevant, completed Honours Degree from a reputable university.
  • Experience with Salesforce Marketing Cloud
  • Deep experience developing lifecycle marketing programs / CRM (Salesforce)/ engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
  • Track record of driving measurable revenue through customer engagement.
  • Fluency in CRM tools and working across channels - salesforce marketing cloud.
  • Experience in implementing dynamic campaigns.  
  • Data-driven and analytical.
  • Ability to meet tight deadlines and manage time effectively (highly valued. organizational skills, such as working with Jira/Trello).
  • Good understanding of deliverability and best practice.
  • Experience in email development principles - HTML, SQL, CSS and UX principles.
  • Good operating knowledge of Excel, Word, PowerPoint.
  • Team player and someone who enjoys working with people from diverse backgrounds (highly valued experience as a team leader or experience managing teamwork tasks)
 
THE YOCO FORMULA - HOW WE CREATE VALUE 
 
The Yoco formula is a validated approach to work and a set of behaviours that create maximum value for our customers and help us grow.
 
Core Values - Our way of working to create value & grow 
 
  • Stay Connected
  • Make Space to Explore
  • Keep it Simple
  • Master your Craft
Leadership Principles - How we show up, engage & treat each other
 
  • Get to know each other personally
  • Say what you think and challenge me directly
  • Be courageous and focus forward
  • Don’t let ego get in the way
To support this, we have built a role-based organisation where every individual is given the space to focus and develop their innate strengths. Everyone at Yoco has the opportunity to lead a project and become a specialist, enabling flexibility, collaboration and accountability at all levels. You will be working with a diverse, motivated and skilled team who will continuously stretch you as an individual. To learn more about our culture, go to our #YocoLife page or subscribe to our Exposure Gallery
 
Join us on a meaningful journey at Yoco, and help enable our merchants to thrive through Open Commerce!
 
Please note… 
 
Yoco encourages applicants from diverse backgrounds to apply. Open positions at Yoco are competitive and we often receive high volumes of applicants. If you have not received further updates on your application after three weeks, you’re welcome to request feedback.
 
 
Yoco Card Machines and Online Payments

Quiz Question 1

Want to sell in person, online or both?

In person

Online

Both